Analysis ⇢

• Assess current communications activity
• Evaluate AM industry position

Strategy ⇢

• Identify target audience
• Outline product maps
• Create messaging strategy
• Select media avenues

Implement ⇢

• Launch multi-media communication campaigns aligned with strategy, content calendar, and budget

CLIENT SUCCESS STORY

Communications Support

Background

Humtown was established as a pattern shop over 50 years ago to serve the foundry industry. Several years ago, they saw an opportunity to commercialize sand 3D printing but needed support to introduce the technology to the industry.

Approach

The Barnes Global Advisors' team created an comprehensive communications strategy, including a video series and social media campaign introducing the American Foundry Society and its members to the technology.

Through a series of interviews with key stakeholders, we were able to learn the business from the inside out, resulting in being recognized as an extension of Humtown's leadership. This enabled us to create impactful content that positioned Humtown as the industry leader in this space. It also opened doors for Humtown to make connections and significantly increase their visibility in the industry.

Solution

Humtown has experienced explosive growth in the last few years, expanding from two sand 3D printers to ten. Looking to a toolingless future, they expect to expand into metal 3D printing and are exploring new materials and applications for the technology. Humtown has continued to expand the partnership with TBGA to help with these endeavors.

In addition to the practical side of their operations, Humtown was recognized in 2020 as the National Association of Manufacturers Small to Medium Enterprise Manufacturer of the Year.