Identify Opportunity ⇢

• Understand market needs
• Identifying trending topics

Create Plan ⇢

• Identify target audience
• Choose frequency and schedule
• Select speakers

Invite ⇢

• Develop messaging and graphics
• Distribute invitation through social media and mailing lists

Host ⇢

• Prepare presenters
• Moderate conversation and presentation
• Monitor Q&A
• Record, edit, and share

CLIENT SUCCESS STORY

Virtual International Experience

Background

SPEE3D was looking to find a unique way to engage North American audiences, especially as travel restrictions significantly reduced interactions with customers. Cold Spray is a unique technology, and it requires demonstration for audiences to understand its application. SPEE3D approached TBGA with the challenge to create an online event that would demonstrate this technology and accommodate an international audience, especially with company founders in Australia.

Approach

With the REMO platform as the preferred medium, TBGA worked with the North American SPEE3D GM to develop a virtual "Happy Hour" to accommodate attendees from around the globe. When determining an engaging topic to attract attendees, TBGA suggested focusing on the expeditionary application that the SPEE3D technology enables, as this application is particularly appealing to defense operations. TBGA enlisted our defense and cold spray expert, Rob Carter, to moderate the event. The TBGA team took the lead in setting up the conference platform, designing social media graphics, onboarding the SPEE3D team to navigate the REMO platform, and support promotion of the event.

Solution

With the help of TBGA, SPEE3D held its first virtual event on June 10, 2021, with 157 registrations and 63 attendees. Participants asked several questions and follow-up conversations were available at virtual networking tables. A recording of the presentation was also distributed to all attendees post event.