Analysis ⇢

• Assess current communications activity
• Evaluate AM industry position

Strategy ⇢

• Identify target audience
• Create messaging strategy
• Select relevant media avenues

Implement ⇢

• Create compelling graphics
• Launch communications campaigns aligned with strategy

Monitor & Reporting ⇢

• Monitor activity
• Engage with audience and build connections
• Measure data for improvement

CLIENT SUCCESS STORY

Building Awareness

Background

America Makes, The National Additive Manufacturing Innovation Institute, launched in 2012 and was developing numerous initiatives to support education and workforce, technology transition, government programs and more. Their team was pulled in various directions, leaving little time to focus on the day-to-day task of developing social media content to help build awareness. In 2014, TBGA Communications ADDvisor® Cynthia Rogers began working with the organization to support the communications team, and in 2019 this contract carried over to TBGA as more resources became available in the transition.

Approach

TBGA created a social media strategy aligned with America Makes goals, focusing on quality over quantity posts. Providing daily social posts across LinkedIn, Twitter and Facebook, the TBGA team included internal news, member news, event promotion and real-time live event visuals. Over the years, TBGA has become a trusted partner and, therefore, an extension of America Makes internal communications team, providing a solid background of knowledge that drives compelling content and expands partnerships within the industry.

Solution

Over the years, the social channels have continued to grow in both followers and engagement. America Makes is looked to as a key authority for presenting AM industry news and developments related to the expansion of the technology. In comparing America Makes social activity with other Manufacturing USA Institutes, America Makes is by far leading the charge in communications activity.